Are You Tired Of:

 Well, here’s the thing:

You’re not alone, and this isn’t your fault.

What you’re experiencing is not a lack of effort or capability — it’s a lack of the right system, structure, and mindset to make it all come together.

And that’s exactly what I’m here to help you fix.

What Every Entrepreneur Gets Wrong About Growing Their Business

Did you start your business for freedom — but now feel like you’re trapped in it?

You’re working harder than ever, putting in endless hours, but instead of gaining control of your time and business, it feels like your business controls you.

That’s exactly where I found myself not too long ago.

It was 11 p.m. on a Saturday night, and I was staring at my laptop, completely drained. I’d worked over 10-12 hours a day, every day that week, and while my business was moving forward, it felt like I was losing control of my life.

I was doing everything the "experts" said to do — hustling, grinding, and putting in more hours, "just work harder bro". But no matter how much effort I put in, I couldn’t shake the feeling that something wasn’t right. My business was growing, but at what cost?

I remember thinking: ‘If this is what it takes to grow, is it even worth it? I started my business to have freedom, and now I have none.'

That’s when I realized: There had to be a better way.

What if I could scale my business without sacrificing my time and freedom? Over the next few months, I discovered a way to save a mind-blowing 56 hours a month without sacrificing a single bit of growth in my business. I figured out three simple things that completely transformed the way I work and live.

And today, I’m going to share those three things with you.

I was stuck in what I call the ‘hamster-wheel.’

This is the old way—the belief that scaling your business means working more hours, taking on more tasks, and grinding harder than everyone else.

On the surface, it sounds logical: more effort should equal more results.

But here’s the brutal truth: the old way doesn’t work, and here’s why:

1. It Keeps You in the Weeds

 • When you’re working 10+ hour days, you’re constantly reacting—putting out fires, answering emails, managing your team. You don’t have time to think strategically or focus on the high-leverage activities that actually grow your business.

 2. It Creates Diminishing Returns

 • The more hours you work, the more your energy, focus, and decision-making decline. You might be putting in more time, but your output and effectiveness plummet. You’re essentially trading your health and freedom for marginal gains.

 3. It Relies Entirely on You

 • When your business depends on your constant effort, it’s not scalable. You become the bottleneck, and as soon as you take a break—or burn out—everything grinds to a halt.

The old way isn’t just sub-optimal — it’s counterproductive. And yet, so many entrepreneurs are stuck on this hamster-wheel of more and more work, more and more hours, thinking it’s the only way to grow.

That’s when I started analyzing the entrepreneurs who seemed to have it all - businesses that scaled effortlessly, while they worked fewer hours and enjoyed complete freedom. What were they doing differently?

And it clicked: the problem wasn’t my ability to grow — it was my approach. I’d been following the old way, thinking more hours and more effort were the only way to grow my business. But they weren’t. The more my business grew, the more felt like I had to work to keep growing.

So, I decided to change. I stopped chasing every tactic and went all-in on simplifying, systemizing, and optimizing. I started testing frameworks, mental models, and strategies to figure out what actually worked for working less without sacrificing my business.

Here’s what I focused on mastering:

 1. Systems That Work

 • I built systems that created predictable, controllable, high leverage results, whilst streamlining repetitive tasks, automating low-value work, and allowing my business to run without me being involved in every detail.

 2. Maximizing Mental Performance

 • I eliminated distractions, mastered productivity, and prioritized high-leverage tasks that truly moved the needle in my business.

 3. Leveraging Proven Business Psychology

 • I shifted my mindset from ‘do more’ to ‘do less, but better.’ I learned how to make better decisions, solve bigger problems, and design my business to work for me—not the other way around

That’s when everything changed. I realized the old way—the hustle, the grind, the constant overwhelm of that damn hamster-wheel — wasn’t just ineffective, it was holding me back.

It trapped me in my business and meant the freedom I started all this for? I wasn't even close to having.

The entrepreneurs who were scaling faster and working less? They had mastered 3 core principles - systems, mental performance, and business psychology - to achieve both freedom and growth.

And when you align these three, you create a business that grows without you having to work all day, every day - giving you more time, more freedom, and more results than you ever thought possible.

When I realised this;

 ✅ I went from working 12+ hours a day to just 4-5 hours a day—while getting more done.

 ✅ My income grew consistently, even though I was working far less.

 ✅ I gained clarity, focus, and control over my time and my business.

 ✅ My brand grew to over 600,000 followers, opening doors I didn’t think were possible.

For the first time, I wasn’t just running a business — I was running a business that worked for me, I freed up over 56+ hours a month and had taken back full control over my time, and you can do the same.

So what's the secret?

Well, I'll show in a minute, but in short, here’s what I learned: You don’t need to work harder to scale your business. You’re already capable of growth — but the way you’re working is holding you back and trapping you.

The secret isn’t to do more — it’s to simplify, systemize, and focus on what really matters. And when you do, you can scale your business while reclaiming your time, freedom, and energy.

You’ve already put in the hours. Now it’s time to work smarter, not harder. It's time to reclaim the freedom you started your business for.

And the best part? You don’t have to figure this out the hard way.

Because once I aligned those three principles, and changed how I operated forever, I realized others could achieve the same results - and so I created the Self-Mastery.co System to help entrepreneurs like you fast-track this process and grow your business without sacrificing your life in the process.

How We Do It:

Our Process for Helping You Gain Back Your Freedom

At Self-Mastery.co, our proven four-stage process is designed to help entrepreneurs like you achieve extraordinary results in both your business and your life. From the very first evaluation to unlocking results, every step is tailored to maximize your performance, simplify your business, and scale whilst working less.

On Top Of The 4 Stages, You Also Get:

How To Get Started

PS: Spots are limited. We only accept 5 clients / month to ensure quality attention and support.

What Our Systems Are Capable Of:

What Are You Costing Your Business?

Let me ask you a question:

If you had the potential to make $50,000, $100,000, or even $1,000,000 a month — and every month you didn’t, you were leaving hundreds of thousands of dollars on the table — how long would you let that go on?

Now imagine someone could show you a proven, guaranteed system to scale whilst working less?

How much would you pay them for that?

Well if you valued your time at $500/hr and you saved 14 hours a week, would you pay a one time fee of $28,000? Of course you would — because you’d be freeing that much time up every single month (never mind any increase in profits)

Now, what if I told you that the systems we’ve developed could help you simplify your business, and scale without working harder, longer hours or burning out?

We could easily charge you $20,000…

Or $30,000…

Or even $50,000…

Because the results speak for themselves.

But here’s the thing: we won’t charge you that.

Here’s What You’ll Get when you join Self-Mastery.co, you’ll get everything you need to design your business to grow whilst you work less, including:

✅ The 4-Stage Transformation System: A proven, step-by-step process to simplify your business, unlock peak performance, and create sustainable growth.

✅ Custom Action Plans: Bespoke strategies designed specifically for your goals, challenges, and unique situation.

✅ Proprietary Training Systems:

 • Reality Mastering Systems: Take control of your internal and external reality to maximize results.

 • On-Demand Self-Mastery Video Training: Learn the exact steps to optimize your performance and scale your business.

 • BrandBldr Course: Grow and monetize your personal brand to drive consistent traffic and sales.

 • Elite Productivity Course (FOCUSED): Master the systems that allow you to work less while getting more done.

✅ 90 Days of 1:1 Coaching and Support: Weekly coaching calls and daily messaging to guide you every step of the way.

✅ Checklists and Resources: Tools to simplify implementation and keep you on track.

You’ll get access to everything above — all the systems, training, and coaching you need to work less and profit more — for just a fraction of what you’d expect to pay.

This is your opportunity to finally take back control of your time, without sacrificing your business or profit. 

If you’re ready to make it happen, click the button below to apply now.

Stop costing your business its full potential.

It’s time to simplify, scale, and succeed.

Results? They’re Guaranteed.

This system works - but only if you put in the effort required to implement it.

So here’s the deal…

As long as you do everything I tell you to do, show up to every call, complete your bespoke action plan and all the checklists - if you don't see any progress in your business, I will give you 100% of your money back.

That means 1 of 2 things happens;

You work less, have more freedom and control, whilst profiting more AND have the tools, knowledge and experience necessary to repeat the process again in the future.

OR

It doesn’t work out for you, and I give you your money back - but the chances of this happening are slim to none as it means you didn’t put in the work, and if you join this program, I know you’ll do everything you need to do.

Who Is Behind Self-Mastery.Co?

Hi, I’m Ross Harkness.

I’m a British Weightlifting Champion, entrepreneur, and founder of Self-Mastery.co. I’ve built an audience of over 600,000 people, all while growing my business and pursuing my passion for self-mastery, productivity, peak performance, and their intersection with business success.

I know what it’s like to feel stuck, to work hard but not see the results you deserve, and to work all damn day just to feel like you've got no control of your business. I’ve been there.

That’s why I made it my mission to master myself, and simplify my business to create consistent growth without feeling like I'm on a never-ending hamster wheel. Now, my sole goal is to help entrepreneurs like you:

 • Work less

 • Profit more 

At Self-Mastery.co, we specialize in helping entrepreneurs take back control of their time, energy, and freedom - without sacrificing their business.

Through proprietary systems, bespoke strategies, and 1:1 support, we guide you to the results you’ve been chasing - we help you work less, profit more.

If you’re ready to simplify, scale, and succeed, let’s make it happen.

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