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Here's How to Grow Your Business Working Just 4 Hours a Day

For established entrepreneurs who want to grow their business whilst working less by

systemising their business and personal operations.

Our Clients See An Average Boost of 89% In Effectiveness, An Average Increase Of 175% In Focus And Free Up An Average Of 14 Hours / Week In Just 90 Days

What Every Entrepreneur Gets Wrong About Growing Their Business

Did you start your business for freedom — but now feel like you’re trapped in it?

You’re working harder than ever, putting in endless hours, but instead of gaining control of your time and business, it feels like your business controls you.

That’s exactly where I found myself not too long ago.

It was 11 p.m. on a Saturday night, and I was staring at my laptop, completely drained. I’d worked over 10-12 hours a day, every day that week, and while my business was moving forward, it felt like I was losing control of my life.

I was doing everything the "experts" said to do — hustling, grinding, and putting in more hours, "just work harder bro". But no matter how much effort I put in, I couldn’t shake the feeling that something wasn’t right. My business was growing, but at what cost?

I remember thinking: ‘If this is what it takes to grow, is it even worth it? I started my business to have freedom, and now I have none.'

That’s when I realized: There had to be a better way.

What if I could scale my business without sacrificing my time and freedom? Over the next few months, I discovered a way to save a mind-blowing 56 hours a month without sacrificing a single bit of growth in my business. I figured out three simple things that completely transformed the way I work and live.

And today, I’m going to share those three things with you.

I was stuck in what I call the ‘hamster-wheel.’

This is the old way—the belief that scaling your business means working more hours, taking on more tasks, and grinding harder than everyone else.

On the surface, it sounds logical: more effort should equal more results.

But here’s the brutal truth: the old way doesn’t work, and here’s why:

1. It Keeps You in the Weeds

 • When you’re working 10+ hour days, you’re constantly reacting—putting out fires, answering emails, managing your team. You don’t have time to think strategically or focus on the high-leverage activities that actually grow your business.

 2. It Creates Diminishing Returns

 • The more hours you work, the more your energy, focus, and decision-making decline. You might be putting in more time, but your output and effectiveness plummet. You’re essentially trading your health and freedom for marginal gains.

 3. It Relies Entirely on You

 • When your business depends on your constant effort, it’s not scalable. You become the bottleneck, and as soon as you take a break—or burn out—everything grinds to a halt.

The old way isn’t just sub-optimal — it’s counterproductive. And yet, so many entrepreneurs are stuck on this hamster-wheel of more and more work, more and more hours, thinking it’s the only way to grow.

That’s when I started analyzing the entrepreneurs who seemed to have it all - businesses that scaled effortlessly, while they worked fewer hours and enjoyed complete freedom. What were they doing differently?

And it clicked: the problem wasn’t my ability to grow — it was my approach. I’d been following the old way, thinking more hours and more effort were the only way to grow my business. But they weren’t. The more my business grew, the more felt like I had to work to keep growing.

So, I decided to change. I stopped chasing every tactic and went all-in on simplifying, systemizing, and optimizing. I started testing frameworks, mental models, and strategies to figure out what actually worked for working less without sacrificing my business.

Here’s what I focused on mastering:

 1. Systems That Work

 • I built systems that created predictable, controllable, high leverage results, whilst streamlining repetitive tasks, automating low-value work, and allowing my business to run without me being involved in every detail.

 2. Maximizing Mental Performance

 • I eliminated distractions, mastered productivity, and prioritized high-leverage tasks that truly moved the needle in my business.

 3. Leveraging Proven Business Psychology

 • I shifted my mindset from ‘do more’ to ‘do less, but better.’ I learned how to make better decisions, solve bigger problems, and design my business to work for me—not the other way around

That’s when everything changed. I realized the old way—the hustle, the grind, the constant overwhelm of that damn hamster-wheel — wasn’t just ineffective, it was holding me back.

It trapped me in my business and meant the freedom I started all this for? I wasn't even close to having.

The entrepreneurs who were scaling faster and working less? They had mastered 3 core principles - systems, mental performance, and business psychology - to achieve both freedom and growth.

And when you align these three, you create a business that grows without you having to work all day, every day - giving you more time, more freedom, and more results than you ever thought possible.

When I realised this;

 ✅ I went from working 12+ hours a day to just 4-5 hours a day—while getting more done.

 ✅ My income grew consistently, even though I was working far less.

 ✅ I gained clarity, focus, and control over my time and my business.

 ✅ My brand grew to over 600,000 followers, opening doors I didn’t think were possible.

For the first time, I wasn’t just running a business — I was running a business that worked for me, I freed up over 56+ hours a month and had taken back full control over my time, and you can do the same.

So what's the secret?

Well, I'll show in a minute, but in short, here’s what I learned: You don’t need to work harder to scale your business. You’re already capable of growth — but the way you’re working is holding you back and trapping you.

The secret isn’t to do more — it’s to simplify, systemize, and focus on what really matters. And when you do, you can scale your business while reclaiming your time, freedom, and energy.

You’ve already put in the hours. Now it’s time to work smarter, not harder. It's time to reclaim the freedom you started your business for.

And the best part? You don’t have to figure this out the hard way.

Because once I aligned those three principles, and changed how I operated forever, I realized others could achieve the same results - and so I created the Self-Mastery.co System to help entrepreneurs like you fast-track this process and grow your business without sacrificing your life in the process.

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